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Why MTB Fishing Lures Work
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Weighted Design: Unlike most lures, MTB lures are weighted to sink when trolling, offering a slower, more natural presentation.
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UV Spectrum Technology: Our lures use UV-sensitive colors that stay visible to fish underwater, even in deeper waters.
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Vibrant Colors: Colors like blue, pink, and neon reflect UV light, making them especially effective in clear water and on sunny days.
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Natural Appeal: Fish see UV-reflected colors as brighter and more enticing, giving MTB lures an edge over traditional lures that lose visibility underwater.
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Handmade in fishing country Telkwa, BC by lifetime fishermen that understand thte pyschology of fish and what makes them bite.
Get to know us
MTB is Michelle’s Tackle Box. Owned and operated by lifelong fisherman Michelle Finch of Telkwa, BC in the heart of BC’s Fishing country.
At MTB Lures, we craft high-performance lures designed by anglers, for anglers. Targeting Salmon, Steelhead, and Trout, our lures feature UV spectra and colors proven to increase your catch rate—catching up to 5 times more fish. Whether trolling or fishing topwater, our lures are built to give you the edge on the water.
A portion of every purchase supports my fishing classes, where I teach river etiquette, fishing techniques, and conservation, as well as the Telkwa Fishing Derby, a free event I founded for the community.
With MTB Lures, you get more than just great tackle—you get years of experience and knowledge, handcrafted expertise, research into fish psychology, and, most importantly, you get to catch more fish.
